The Other Side of Dax Whitehouse
Your Unique Business Strategy
“I bring experience to the table, not just theory. A lot of times when people are experiencing problems, I’ve been through those myself. I bring not only the empathy, but hopefully the confidence that we’re going to get through whatever challenge they’re facing.”
How do people come to the decision they need to work with someone like you?
“I think many times they have not gone through this type of process or they think they have, but actually they may have had an advisor who “softballed” things and did not address the real, underlying issues.”
Did you ever face a really unusual business challenge and if so, how did you solve it?
“I needed a piece of equipment in a matter of weeks that everyone told me it would take months to get, unless I went to another country. So, in nine days, a colleague and I went to five different cities in four countries (Japan, China, Germany, Italy) to find and test equipment we could ship to the U.S., in order to meet our schedule. We were successful, but I’ve never been so jetlagged in my whole life.”
What do you find most rewarding about your work?
“When I’m working with a team, and I see things click in terms of a direction or solution to a problem that’s been plaguing them for a while, that is so gratifying because I know I’ve done my job well. It’s very rewarding when they can make the decision themselves because of my facilitation or involvement.”
Is there a business leader you admire and if so, why?
“I would say the most important one is Edward Deming. He highlighted the idea that you can’t have an environment of fear, where people are afraid to give you bad news or tell you there’s quality issues. It’s also important to watch how you react and treat people who may be giving you what appears to be bad news, because most of the time they’re trying to help you.”
What is the best business advice you’ve ever received?
“Two things come to mind: ‘Leaders get paid to have effective conversations.’ Words and the way you use them matter and affect your success. And the second is from Admiral Stockdale, who survived nine years in a POW camp. He stressed, ‘You must maintain faith that you’ll succeed, while at the same time deal with the most brutal facts of your current reality.'”
What are 3 words to describe you?
“Empathetic. Candid. Strategic.” People might add a fourth one, which is ‘geek.’ I’m not only a strategist, but I love technology.”