The Other Side of Ric Wrye
What part of your job do you find most rewarding?
“It’s when I’ve been able to give a client a tool or technique that they can use, and they come back and say, ‘This was really helpful. This worked. Thank you.’”
Is there something you look forward to learning at Axiom?
“If you stop learning, you stop living. I’m always looking for a different technique to present to a client, a different approach to solving a problem or a perspective to driving a strategy.”
Tell us about your specific approach with clients.
“I work to determine how I can best engage with someone to gain their trust. Gaining someone’s trust is about listening to our clients and understanding their problems or needs, then drawing from my experience to show there can be different way of operating. I become invested in the outcome along with our client. Many times it is a challenge to convince a leader there’s a better way, especially if they’ve led a very successful company. If I’m presenting something they haven’t seen or thought of, it can be viewed as radical and sometimes even risky for them.”
What are the best skills to have to achieve success in your field?
“I’m a guy who processes before he speaks. It’s important to be a good listener and to be present with a client. It’s also about being prepared by doing the research. These things may sound easy and basic, but they’re critical. To put it in sports terms—I work to be like Larry Bird and master the fundamentals.”
Could you name some traits you admire in a business leader?
“I admire intelligence, the ability to see the future and relate to all levels of the organization. I have worked with some incredibly smart people who challenged me with their mental quickness and drive. They are able to lead and bring out the best in the team.”
What’s the best business advice you’ve received?
“The best advice was from my father, Pat Wrye. He told me, ‘You always have to constantly improve and grow intellectually, spiritually, professionally. If you’re at the same place you were a year ago, you’ve lost ground. The world moves forward. You must improve and grow to keep up and more importantly, to get ahead.’”
What are 3 words to describe you?
“Loyal, persistent, spiritual.”
What would you be doing if you weren’t in this line of work?
“I’d be a lawyer doing immigration law.”
What are some things you enjoy in your free time?
“I love music—all kinds except for rap. I grew up playing the drums. Now I’m trying to learn to the guitar, and I plunk around on the banjo a bit.”
What would you say has been your greatest personal success?
“I’ve convinced my wife to stay married to me for 43 years.”